Colorado University Athletics
Buffs, ReplyBuy Partner To Offer Fans Instant Mobile Ticket Purchases
BOULDERGÇöThe University of Colorado Athletic Department and ReplyBuy, Inc. announced Tuesday a game-changing partnership that will enable Buffs fans to instantly purchase game tickets by responding to a quick text message.
The faster a fan responds, the better their seat location will be. There are no apps to download or credit cards to pull out in the moment of purchase.
The Buffs partnership with ReplyBuy, a company on the cutting edge of the sports and technology market, is a natural fit. The exclusive partnership allows CU fans to:
- Purchase tickets instantly with a quick text message.
- Gain access to VIP seating opportunities.
- Experience insider rewards for loyal fans.
"We feel that ReplyBuy will be an engaging, simple way for fans to go through the buying process to purchase tickets to CU athletic events," said Matt Biggers, Chief Marketing Officer for the CU athletic department. "The utilization of mobile and text messaging as a channel to market and purchase tickets through a quick and easy process is what has drawn us to this platform. We are always looking for cutting edge ways to get our tickets into the hands of Buffs fans and think ReplyBuy will be a tremendous fit for us."
"We're extremely excited to launch the program with CU Athletics and believe our technology is a natural fit with the community being so progressive." said ReplyBuy Vice President Brandon O'Halloran. "We're proud to support their innovation as an organization by making it faster and easier for their fans to instantly purchase great tickets."
Fans interested in using ReplyBuy should visit www.replybuy.com/colorado/welcome or text "BUFFS" to 20123.
For CU ticket information, please visit CUBuffs.com/tickets or call 303-49-BUFFS.
About ReplyBuy:
ReplyBuy is a platform that enables teams, clubs and venues to connect in real-time with their fans via mobile and execute a ticket purchase (to a game or event) with a simply reply text message. It's a universal solution which creates an intuitive, friction-free purchasing experience for the fan.