2021 College Colors Day Set For Friday
August 31, 2021 | General
Buffs Open Season Friday Along With 17th Annual Celebration
BOULDER – College Colors Day – the annual holiday that celebrates collegiate fandom – returns on Friday, September 3, ahead of the 2021 college football season's opening weekend. The 17th annual College Colors Day encourages Buffs fans from coast-to-coast to don their favorite Colorado apparel on a single day to showcase how the sport can bring people together.
Created by the University's exclusive licensing partner, CLC, College Colors Day unites Colorado fans across the country in showing their passion, spirit, and the joy of supporting the Buffs by wearing SCHOOL gear and sharing pictures and videos on social media using #CollegeColorsDay.
"The connection that Buffs fans have is so powerful because it's about belonging to o passionate community bound together by common traditions and spirit," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Coming off an unprecedented year for fans due to the COVID-19 pandemic, this year's College Colors Day highlights that feeling when you can reunite with other CU fans to cheer on your team. We can't wait to see thousands of Buffs fans posting pictures of themselves wearing their Colorado gear on College Colors Day to share their excitement for the upcoming season."
In addition to showing their spirit, CU fans are invited to visit www.CollegeColorsDay.com weekly to enter for a chance to win Colorado gear, as well as a chance to win tickets and a trip to the national championship game in Indianapolis through CLC's partnership with the College Football Playoff (CFP) and its charitable arm, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate College Colors Day, including a "meme generator" to create fun, sharable memes focused on their fandom.
"We encourage all CU fans to wear their Buffs gear and show their spirit for College Colors Day, which for us doubles as our season opener against Northern Colorado," said Cory Hilliard, Senior Associate Athletic Director at Colorado. "We'd also like to recognize Nike for including us in their new limited run of custom footwear that will be available at our official team store at the UC Health Champions Center. Game day is September 3, so get your gear ready to support the Buffs."
After an unprecedented Fall 2020, this year's college football season is among the most anticipated in recent memory. College Colors Day offers CU fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their Black & Gold. Whether it's the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what "That Feeling When" means to them this College Colors Day.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
Created by the University's exclusive licensing partner, CLC, College Colors Day unites Colorado fans across the country in showing their passion, spirit, and the joy of supporting the Buffs by wearing SCHOOL gear and sharing pictures and videos on social media using #CollegeColorsDay.
"The connection that Buffs fans have is so powerful because it's about belonging to o passionate community bound together by common traditions and spirit," said Nicole Armentrout, Senior Vice President, Marketing at CLC. "Coming off an unprecedented year for fans due to the COVID-19 pandemic, this year's College Colors Day highlights that feeling when you can reunite with other CU fans to cheer on your team. We can't wait to see thousands of Buffs fans posting pictures of themselves wearing their Colorado gear on College Colors Day to share their excitement for the upcoming season."
In addition to showing their spirit, CU fans are invited to visit www.CollegeColorsDay.com weekly to enter for a chance to win Colorado gear, as well as a chance to win tickets and a trip to the national championship game in Indianapolis through CLC's partnership with the College Football Playoff (CFP) and its charitable arm, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate College Colors Day, including a "meme generator" to create fun, sharable memes focused on their fandom.
"We encourage all CU fans to wear their Buffs gear and show their spirit for College Colors Day, which for us doubles as our season opener against Northern Colorado," said Cory Hilliard, Senior Associate Athletic Director at Colorado. "We'd also like to recognize Nike for including us in their new limited run of custom footwear that will be available at our official team store at the UC Health Champions Center. Game day is September 3, so get your gear ready to support the Buffs."
After an unprecedented Fall 2020, this year's college football season is among the most anticipated in recent memory. College Colors Day offers CU fans everywhere an opportunity to reignite the connection and camaraderie formed by wearing their Black & Gold. Whether it's the joy of attending a game in-person for the first time since the pandemic or gathering again with friends to watch from home, every fan is encouraged to show what "That Feeling When" means to them this College Colors Day.
About CLC
CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.
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