Colorado University Athletics
Laws Whiskey House Named Official Whiskey of University of Colorado Athletics
June 24, 2024 | General
DENVER — Laws Whiskey House is now the Official Whiskey of CU Athletics. This partnership represents a significant milestone for both organizations, as Laws is the first spirit brand to be designated an official sponsor of CU Athletics. As an official sponsor, Laws Whiskey House will elevate game-day atmosphere with its award-winning Colorado whiskies. The esteemed Colorado institutions are proud to celebrate the new partnership with the release of Ralphie's Reserve Straight Bourbon, a novel whiskey benefiting the Ralphie Live Mascot Program, and a soon-to-be-announced whiskey benefiting the 5430 Alliance, the NIL collective that serves all 17 sports and student-athletes at The University of Colorado.
"We're excited to partner with CU Athletics and we can't wait for fans and visitors to discover a taste of Colorado through our whiskeys," says Al Laws, Founder and CEO of Laws Whiskey House. "This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots."
Laws is a natural fit for CU Athletics, which was intent on partnering with a Colorado-based whiskey distillery. Founded in Denver in 2011, Laws crafts its whiskey with local Colorado family-farmed grains and mountain fresh water from Eldorado Springs, just south of Boulder. Denver's high elevation uniquely ages Laws' whiskey, resulting in rich, robust, and bold flavors that embody the spirit, culture, and terroir of Colorado.
"Laws Whiskey House is a great Colorado company and we're excited to welcome them to the Colorado Athletics family as our first official spirit partner," says Colorado Athletic Director Rick George. "In addition to supporting our student-athletes, Ralphie's Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports."
Laws Whiskey House and CU Athletics are kicking off the partnership with the release of Ralphie's Reserve Straight Bourbon benefiting the Ralphie Live Mascot Program. Ralphie's Reserve is distilled from heirloom Colorado grain and water sourced from Eldorado Springs. With aromas of red apple and cinnamon, this bourbon develops expressions of brown sugar oatmeal, almond, and cedar on the palate. The finish is clean with hints of toffee for a bourbon-drinking experience that is nothing short of excellent. A portion of the proceeds from each bottle of Ralphie's Reserve is donated to the Ralphie Live Mascot Program, which directly provides care for CU Athletics' live buffalo mascots and focuses on community outreach and education to further the public's understanding of the American Bison.
All CU Athletics sponsorship agreements are managed by athletic media rights holder Buffalo Sports Properties, the local, dedicated Learfield team powering college athletics.
For more information, please visit https://lawswhiskeyhouse.com/officialsponsorofcuathletics/.
About Laws Whiskey House
Established in 2011, Laws Whiskey House is a purpose-driven, grain-to-bottle whiskey distillery founded on the principle that the soul of its whiskey is composed of the people who grow it, the people who make it, and the people who drink it. Using the traditional method of open-air, on-grain fermentation, Laws' whiskeys feature high-altitude grown American mother grains and mountain spring water while aging in 53-gallon charred American oak barrels. With a collection of award-winning whiskey, including several Bottled in Bond expressions, Laws Whiskey House invites you to visit their tasting room in Denver's historic Gates neighborhood and enjoy the Laws experience. www.lawswhiskeyhouse.com
About Colorado Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"We're excited to partner with CU Athletics and we can't wait for fans and visitors to discover a taste of Colorado through our whiskeys," says Al Laws, Founder and CEO of Laws Whiskey House. "This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots."
Laws is a natural fit for CU Athletics, which was intent on partnering with a Colorado-based whiskey distillery. Founded in Denver in 2011, Laws crafts its whiskey with local Colorado family-farmed grains and mountain fresh water from Eldorado Springs, just south of Boulder. Denver's high elevation uniquely ages Laws' whiskey, resulting in rich, robust, and bold flavors that embody the spirit, culture, and terroir of Colorado.
"Laws Whiskey House is a great Colorado company and we're excited to welcome them to the Colorado Athletics family as our first official spirit partner," says Colorado Athletic Director Rick George. "In addition to supporting our student-athletes, Ralphie's Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports."
Laws Whiskey House and CU Athletics are kicking off the partnership with the release of Ralphie's Reserve Straight Bourbon benefiting the Ralphie Live Mascot Program. Ralphie's Reserve is distilled from heirloom Colorado grain and water sourced from Eldorado Springs. With aromas of red apple and cinnamon, this bourbon develops expressions of brown sugar oatmeal, almond, and cedar on the palate. The finish is clean with hints of toffee for a bourbon-drinking experience that is nothing short of excellent. A portion of the proceeds from each bottle of Ralphie's Reserve is donated to the Ralphie Live Mascot Program, which directly provides care for CU Athletics' live buffalo mascots and focuses on community outreach and education to further the public's understanding of the American Bison.
All CU Athletics sponsorship agreements are managed by athletic media rights holder Buffalo Sports Properties, the local, dedicated Learfield team powering college athletics.
For more information, please visit https://lawswhiskeyhouse.com/officialsponsorofcuathletics/.
About Laws Whiskey House
Established in 2011, Laws Whiskey House is a purpose-driven, grain-to-bottle whiskey distillery founded on the principle that the soul of its whiskey is composed of the people who grow it, the people who make it, and the people who drink it. Using the traditional method of open-air, on-grain fermentation, Laws' whiskeys feature high-altitude grown American mother grains and mountain spring water while aging in 53-gallon charred American oak barrels. With a collection of award-winning whiskey, including several Bottled in Bond expressions, Laws Whiskey House invites you to visit their tasting room in Denver's historic Gates neighborhood and enjoy the Laws experience. www.lawswhiskeyhouse.com
About Colorado Athletics
The University of Colorado, located at the foot of the Rocky Mountains in Boulder, began intercollegiate competition in the spring of 1890, and 134 years later the school sponsors 17 varsity programs on the NCAA Division I level. The school sponsors men's and women's basketball, men's and women's cross country, football, men's and women's golf, women's lacrosse, men's and women's skiing, women's soccer, women's tennis, men's and women's indoor and outdoor track & field, and women's volleyball. Known as the Buffaloes since 1934, the school has won 30 national championships, over 200 conference championships and boasts more than 150 individual NCAA Champions.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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