Colorado University Athletics
Buffs United: Announcing a New Groundbreaking NIL Initiative- The Arch
July 24, 2025 | General, Buff Club, Buffalo Sports Properties
New program engages CU student-athletes and businesses like never before
Buff Nation,Â
When met with a challenge, CU Athletics has a track record of meeting the moment with creativity and innovation. In these changing times in collegiate athletics, we've examined a number of different ways CU can remain an industry leader, particularly in Name, Image, and Likeness (NIL), which is going to be an essential key to our success. Â
With that spirit in mind, I'm excited to announce our latest NIL initiative, The Arch, which connects our student-athletes to the business community like never before. If you own a business of any size you can now engage with our student-athletes to enhance your brand while leveraging the power of CU Athletics to benefit your business.Â
This first-of-its-kind program not only brings your business into the family of CU partners, it directly supports our student-athletes, enhancing the world-class experience that brings some of the best athletes from all over the world to Boulder. To help facilitate our aggressive NIL initiatives, we've also bolstered our NIL staff by adding two members, whose responsibilities will partly be to maintain The Arch.  Â
To find out more, please visit The Arch website and if you own a business, again of any size, I urge you to get involved by completing the interest form. Your support will help us build a bridge to this new era of CU Athletics.    Â
Together, we remain truly Buffs United! Â
Go Buffs! Â
Rick Â
