Jaffee Named WhiteWave Homegrown Hero

BOULDER - Arthur Jaffee has been named this weekGÇÖs recipient in ColoradoGÇÖs partnership with WhiteWave to recognize our homegrown heroes.

The 5th year senior was born and bred to be a Colorado Buffalo. Jaffee is a Colorado native and he graduated high school just down the road at Fairview High School. Jaffee has been a Buff fan for nearly his whole life; his family has had football season tickets since he was in first grade.

At Fairview he was named Boulder County Player of the Year by the Boulder Daily Camera as a senior. He overcame a knee injury to rush for 1,233 yards and 13 touchdowns. Jaffee turned down several scholarships for an opportunity to walk on the Colorado football team in 2007.

He joined the team for August drills at tailback but ended up redshirting his freshman year. The next year Jaffee saw action in one game, versus West Virginia, and dressed for six others. He continued to play better into the spring where he led the team in rushing yards across their three scrimmages. He added up 148 total yards on 21 carries and looked to contribute for the Buffs anyway he could.

As a sophomore Jaffee was a key component to several special teams units. He finished the year second in special team points with 28 gained from 13 tackles (8 solo) and other specialty plays. He was honored as one of the teamGÇÖs Gold Group Commitment Award for his GÇÿexcellence with class in a variety of areasGÇÖ. In spring camp Jaffee took on a new role with the team, moving from offense to defense.

Last season he played in all 12 games, and again was an integral part on special teams. As a junior he led the team in special team points with 40 including 14 tackles (8 solo) and four inside-the-20 yard line. He also got the opportunity to return kicks and made the most of the chance. He returned 14 kickoffs for a total of 336 yards including an 89 yard return against Iowa State. He was named CUGÇÖs Special Teams Player of the Game against Georgia for three crucial plays. For his outstanding play on special teams Jaffee was given the Bill McCartney Award by the coaching staff for his special teams achievements over the course of the entire year.

Although his senior season didnGÇÖt go the way he had planned Jaffee still found ways to contribute and be a leader for the Buffs. He suffered a sprained knee against California which sidelined him for several weeks. Jaffee recorded 17 special teams point including 4 solo-tackles. He ends his career as one of the best special teams players for Colorado as he ranks in the top-five on CUGÇÖs All-Time special team points list.

Jaffee is majoring in Environment Studies. His hobbies include surfing, wakeboarding and surfing and he also enjoys playing the guitar and harmonica.

About WhiteWave Foods

The mission of WhiteWave Foods is to be the Earth's favorite food company, by creating nutritious, innovative, responsibly-produced foods that nurture people and the planet. WhiteWave brands include Horizon(r), the leading national organic dairy brand; and Silk(r), the national category leader in natural and organic plant-based beverages, including Silk(r) Soymilk, Silk(r) Pure Almond and Silk(r) Pure Coconut. WhiteWave also makes International Delight(r), the nation's leading provider of flavored, liquid non-dairy creamers and LAND O LAKES(r)* liquid dairy products, including America's number one nationally branded Half & Half and Fat Free Half & Half. Based in Colorado, WhiteWave is committed to sustainability, from encouraging the use of renewable energy to reducing waste, water use and greenhouse gas emissions at its farms, plants and offices. For more information, visit WhiteWave online at www.whitewavefoods.com, explore the WhiteWave blog at www.thegrazingmind.com, or follow WhiteWave on Facebook and Twitter.

Colorado University Athletics