Athletics, McDonald's Launch Mobile Website Partnership

DENVER - McDonaldGÇÖs is kicking off the school year with the announcement of its continued partnership with the University of Colorado Boulder Athletic Department. The partnership will cover the 2013-14 athletic year giving students, alumni and fans alike year-round exclusive offers.

As part of the partnership, McDonaldGÇÖs and the Buffs are giving students, alumni and fans the opportunity to download the ALL-NEW mobile app. Students, alumni and fans are encouraged to text GOBUFFS to 35253 for deals, prizes and more from McDonald's & CU (message and data rates may apply). Mobile app users will gain access to offers and discounts on CU tickets, apparel and merchandise as well as special McDonaldGÇÖs offers.

Additional elements of the partnership include McDonaldGÇÖs and the Ronald McDonald House Charities hosting a RMHC day at select basketball and/or football games. As part of the partnership, families staying at the Ronald McDonald House will be given the opportunity to attend the game. An on-field/on-court presentation will be given by RMHC representatives and attendees during the chosen games.

GÇ£McDonaldGÇÖs Owners/Operators around the region are proud to partner with institutions like the University of Colorado to demonstrate our commitment to our consumers and show support for our stateGÇÖs collegiate schools,GÇ¥ said Juan Samour, local McDonaldGÇÖs owner/operator. GÇ£We especially look forward to activating this partnership in an even more meaningful way by offering both McDonaldGÇÖs and CUGÇÖs biggest fans and alumni the best promotions and value across the state.GÇ¥

GÇ£We are pleased to partner with one of the most recognized leaders in Colorado in a collective effort to engage the statewide community,GÇ¥ said CU Athletics Director Rick George. "When you add a marketing powerhouse as successful and proven as McDonald's, it broadens our reach and opens new opportunities to offer even more value to the fans and customers we collectively interact with every day."

To celebrate this partnership, fans are encouraged to text GOBUFFS to 35253 for deals, prizes and more from McDonald's & CU (message and data rates may apply), visit cubuffs.com/mcdonalds for additional exclusive offers as well as follow McDonaldGÇÖs and the University of Colorado Athletics on Twitter, @McD_Colorado and @CUBuffs.

About McDonald's of Colorado
Over 200 McDonald's restaurants in the state of Colorado annually contribute $197.9 million to the Colorado economy and employ 8,180 people. For local employment information please visit www.mccolorado.com and for more information about McDonald's visit www.mcdonalds.com.

About McDonaldGÇÖs
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products. ? 2013 McDonaldGÇÖs

About CU Athletics
The University of Colorado is an NCAA Division I institution that competes in the Pac-12 Conference, also known as the Conference of Champions with 459 NCAA titles among its members. Located in Boulder, Colorado, its athletic teams are known as the Buffaloes (Buffs for short), and the school sponsors 17 varsity sports, including womenGÇÖs lacrosse which begins its inaugural season this spring. CU has claimed 25 national championships, with 19 of those coming in skiing, the premier winter sport in the state of Colorado. The Buffaloes have also produced 77 Olympians, five of whom competed in the 2012 Summer Olympics in London, boast five Rhodes Scholars, a Heisman Trophy winner and more than 700 first-team All-Americans in its 124 year history. Buffalo Sports Properties oversees CU Athletics' corporate partnerships and manages all aspects of the comprehensive rights program including signage, event marketing, radio play-by-play and coachesGÇÖ shows, television coachesGÇÖ shows and official athletic web site (CUBuffs.com) sponsorships.