Colorado University Athletics

Seats3D Gives Fans More Control Of Seating Upgrades

Seats3D Gives Fans More Control Of Seating Upgrades
Related Links

BOULDER - The University of Colorado Athletic Ticket Office is three days into the use of a new, interactive website that gives season ticket holders more control in the seat improvement process.

Partnering with Ballena Technologies, CU has launched Seats3D, enabling those football season ticket holders who wish to move their current seats or add additional seats to their account for the upcoming 2014 football season.

GÇ£We are always looking for ways to improve the customer experience for our season ticket holders,GÇ¥ said Matt Biggers, CUGÇÖs Associate Athletic Director for External Affairs.? GÇ£The Seats3D tool will greatly enhance our seat improvement and upgrade process and give more control to our customers to find the seats that work best for them.? It is easy to use, allows them to see what inventory is available, shows views from those seats, all from the comfort of their home or office.? We are very excited to be able to provide this interactive experience to our best fans.GÇ¥

Last September, the University of Colorado Athletic Department announced the "We Care Customer Service Pledge." This initiative was designed to raise the level of service expectation for every customer service interaction with the athletic department, specifically focused on the CU Athletic Ticket Office and Buff Club. The Seats3D process is one of the new ways the ticket office is hoping to improve the customer experience and move towards fulfilling that pledge.

Fans have received an email with a designated date and time, at which point they can login to the interactive website. They can see what seats are available, the views from those seats, and have the opportunity to make choices. Fans who are satisfied with their seat locations and do not want to make any changes for the upcoming season do not need to go through this process.

The upgrade process will continue until May 9 of this year, and will be utilized again for menGÇÖs basketball in June and July.

If you would to become a season ticket holder, please call 303-492-8282 and one of our Customer Service Representatives will assist you between the hours of 8:30 a.m. and 4:30 p.m.

Quotes from a Few of Our Customers:
GÇ£This is the best administrative tool that we have given to the customer in a long time.GÇ¥
GÇ£Pretty cool and pretty powerful.GÇ¥
GÇ£We thought the process was great!  Kudos to the ticket department and everyone involved.GÇ¥
GÇ£The CU online upgrade was fantastic and we are thrilled with our two new seats.GÇ¥