Staff Directory
- Title:
- Assistant AD, Digital and Database Marketing
- Email:
Lindsay Lew is in her eighth year as the assistant athletic director for digital and database marketing, promoted to the position on July 1, 2016, after serving nine years as the director of strategic sales and communication. She is in her 26th year overall at Colorado, in the second of two stints working for the school.
Lew is responsible for all managing and coordinating all aspects of digital marketing communication for the CU Athletic Department. She manages the analytics team tasked with preparing sales data visualizations, monitoring incoming revenue, and dynamic pricing modeling. Lew also leads the digital content team and coordinates content and communication strategy with other university stakeholder groups.
She was an assistant sports information director at CU for five years (1999-2004), before leaving in August 2004 for a marketing position with Webroot Software. She was promoted from graduate assistant SID on August 6, 1999, to an assistant's position after working the previous year as the GA in the media relations office and one year as a student assistant; she was the first woman at CU to hold the grad assistant role in the SID office and is the first female former student worker in sports information to become an assistant athletic director at the school.
Lew was the women's soccer SID her first three years as an assistant SID, before switching to women's basketball and men's and women's indoor and outdoor track for the final four years in her first CU tour of duty. She also served as media coordinator for two women's NCAA basketball sub-regionals and was the official statistician for the 1999 NCAA Women's Soccer College Cup in Palo Alto, Calif. In 2015, she served as the Tournament Director for the Pac-12 Women's Golf Championship in Boulder at Boulder Country Club.
Lew is a 1997 graduate of Trinity University in San Antonio, Texas, where she received her bachelor's degree in Communication. She returned to her native state in the fall of 1997 to begin graduate studies in the CU journalism school's (now CMCI) Integrated Marketing Communication program. She received her master's degree in December 1998 after completing her master's thesis on crisis communication strategy in college athletics.
She was a soccer standout at Trinity, a nationally-ranked Division III program, earning all-conference honors all four years, as well as NSCAA All-Region honors as a sophomore. Lew also played collegiate golf for two years, helping Trinity to the 1995 conference championship. She also worked in the school's SID office her senior year.
Born July 23 in Denver, the former Lindsay Anhold graduated from Green Mountain High School in 1993, where she lettered in soccer, basketball, and softball. She has remained active in soccer through the years, coaching youth recreational teams, and is a recreational golfer. Her younger brother Eric is a Colorado grad, and her father Monty is a graduate of UC-Denver. She is married to Jason Lew and they have two sons, Jackson and Dylan, who have both served as ball boys for CU basketball. In her free time, she serves as president of her sorority alumni association foundation for Trinity University. She was the recipient of an "Honorary C" award in 2016 for her dedication to the department.
