Respondology

Buffs Renew Partnership With Respondology

August 27, 2024 | Men's Basketball

BOULDER — The University of Colorado men's basketball program will once again team with Respondology, a Boulder-based company founded by digital veterans to eradicate online hate, abuse and spam.
 
Last year, Colorado men's basketball became the first collegiate program to partner with Respondology, with the goal of protecting both players and fans from hate and abuse on social media. This partnership comes in direct alignment with the Colorado Athletic Department's vision and mission, by providing a world-class experience and developing the WHOLE student-athlete, a focus on Wellness, Health and Optimal Life Experience.
 
As the Colorado men's basketball team continues to compete on a national stage, it increases the exposure to the toxicity that is prevalent on social media in the world of sports, particularly collegiate athletics. The technology of Respondology assists Colorado head coach Tad Boyle and his Buffaloes in pushing aside those toxic aspects of social media. 
 
During the 2023-24 season, specifically Nov. 1 through March 31, a total of 15,176 comments were made on social accounts connected to the CU men's basketball team. With the help of Respondology, 4,067 comments, nearly 27 percent of the total, were hidden for a variety of reasons including but not limited to spam, severe swearing, racist remarks, political references and sexual references.

"At CU Boulder, we take each athlete's holistic collegiate experience very seriously, and this includes ensuring that they are in a safe environment, on the court, on campus, and online," Boyle said. "Last season Respondology prevented well over 4,000 negative and toxic comments, aimed toward the guys in our program, from appearing on social media. They deliver exactly what is needed to make social media safe for our players and fans."

With an established global presence, Respondology counts over 450 customers across sports, leading consumer brands, and entertainment. Respondology's comment moderation software provides users a single interface to automatically identify and hide span, toxic, and abusive comments across paid, influencer, and organic social media. The technology operates in over 200 languages, removing hate speech, abusive language, spam, bots, and trolls from public view in less than a second.

"We are thrilled to renew with the CU men's basketball team to continue providing protection for athletes and fans in the upcoming season," said Erik Swain, co-founder and CEO of Respondology. "For too long, social media has been a toxic environment for young athletes, with no way to curb hatred and bullying. Respondology eliminates the abusive comments, enabling a positive space for engagement."

About Colorado Men's Basketball: One of 17 NCAA Division I varsity programs at the University of Colorado, the men's basketball program is coached by Tad Boyle who is entering his 15th year at the helm and is the all-time wins leader in team history. The Buffaloes have competed in 16 NCAA tournaments in their history, six of them coming during Boyle's tenure.   

About Respondology: Respondology, a technology company based in Boulder, Colorado and founded by digital advertising veterans, is the market leader in eradicating hate, abuse and spam in social comment sections. Partnered with brands around the world representing over one billion followers, Respondology's industry-leading solution removes toxic and bot comments in seconds across all the major platforms. Using technology for good, Respondology makes social media a better place. For additional information, please visit www.respondology.com.
 
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